Ancient form of magic whose basic principle is that “like produces like”—i.e., that a person or thing can be supernaturally affected through the name of, or an object representing, that person or thing. Specifically, it is a form of homeopathic magic (mimetic magic) that includes doll magic. Practitioners typically use “image dolls” (e.g., “voodoo dolls”): small clay, cloth, straw, waxen, or wooden representations of their targets. Apparently, image magick extends from black magic to “love magick” and white magic. For example, practitioners of white magic may use “image dolls” to effect healing or to increase fertility. Also called image magic, sympathetic magic, sympathetic magick.